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Underscore
Brand X-ray Report

Strategic intake

Brand X-ray & market intelligence

Instant market intelligence to inform better decisions. Bespoke X-ray that shows where the brand actually stands — in the market, against competitors, and in the minds of the people who matter.

Client & sector

The basics — used to anchor the market intelligence.

Definition of success

What does success look like for this brand in the next 12 months, and which metrics will they be most judged on? Select all that apply.

Revenue growth
Top-line expansion year-on-year.
Market share
Position relative to the category.
Customer acquisition cost
Cost to win each new customer.
Customer retention
Holding on to existing customers.
Profit margin
Profitability of each sale.

Customer journey drop-off

Where is the biggest drop-off across the customer journey right now? Select all that apply.

Awareness
They know you exist.
Consideration
They're actively weighing you up.
Conversion
They choose you and buy or commit.
Retention
They stay and provide repeat business.

Discovery insights

Five questions only you can answer honestly — these shape the strategic recommendations.

Strategic focus (optional)

Any specific strategic priorities you want this report to address?

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